Why You Should Incorporate Personalization in eCommerce Web Design
Personalization is the way to show customers that you care for them. A simple salutation with their first name, birthday greeting, or remembering their preferences goes a long way. However, personalization only works if you have accurate data. It is vital to collect information about your client beyond their names and contact details. In most cases, we have to make do with guesswork using the limited data that we have.
Before You Personalize
Before deciding to personalize your eCommerce web design UK, make sure you have a system through which your team collects accurate data. You can use sign-up forms, cookies, and other ways to achieve this. The next step is to analyze the data and segment the clients. You can use segmentation to provide tailor-made experiences.
Many companies make the mistake of reusing the same content for different customer segments. It ends up being completely irrelevant for a majority of the population and does more damage than good. Businesses that offer a range of products with thousands of customers need navigation bars and heat maps integrated into their eCommerce web design UK to ensure everyone finds what they need.
Personalization makes sure that each customer sees the items they would be interested in first. Using their past behaviors and other tracking features, you can find out what is relevant to their group. Personalization ensures a higher conversion rate because the customers get a distraction-free shopping experience.
Personalizing content is straightforward, and there are many opportunities for creating curated webpages for a specific set of customers. From the banner, pop-up to the discount offers, you can customize everything with eCommerce web design UK. A clothing store can highlight offers according to the gender and age-group of the visitor. It becomes easier to craft landing pages with relevant advertisements when you have a well-developed database.
Another powerful tool for eCommerce web design UK is product recommendations. The landing page, categories, and suggested items on checkout are all a part of personalization. You can handpick the items for each week or month for every customer segment. Curating a separate list for every type of site visitor improves the shopping experience and builds trust.
Email marketing is a standard personalization tool, but many companies do not exploit its full potential. Tailoring emails goes beyond addressing the customer by their first name. Sending reminders about products they showed an interest in, alerting them about discounts on items they have previously bought, and sending customized offers is how you can increase conversion rates. Abandoned shopping carts, birthday discounts, and other specific promotions can also up your personalization game.
Customers like to know that a company cares about them as individuals, and little reminders like these can help create a long-lasting relationship with your market.